Privacy Policy

1. Information We Collect

Personal Information You Provide

• Contact Details: Name, email address, shipping address, and phone number
• Payment Information: Billing address and payment method details (processed securely through our trusted partners)
• Account Information: Username, password, and preferences for registered users
• Order Details: Products purchased, sizes, colors, and style preferences
• Communication Records: Correspondence with our customer service team

Automatically Collected Information

• Device Information: IP address, browser type, device type, and operating system
• Browsing Data: Pages visited, time spent on site, and referring website
• Location Data: General geographic location for shipping and tax purposes

2. How We Use Your Information

We use your personal information to provide the seamless shopping experience you expect from a global fashion brand:

• Order Processing: To process your payments and deliver your fashion finds worldwide
• Customer Service: To respond to your inquiries and provide support
• Personalization: To recommend products that match your bold and stylish preferences
• Marketing Communications: To send you updates about new arrivals, promotions, and style tips (only with your consent)
• Website Improvement: To enhance your browsing experience and optimize our site
• Security: To protect against fraud and unauthorized transactions

3. Data Sharing and Disclosure

We value your trust and only share your information when necessary:

• Payment Processors: With trusted partners like Visa, MasterCard, JCB, and PayPal to securely process payments
• Shipping Carriers: With delivery services to fulfill your orders globally
• Service Providers: With companies that help us operate our website and business
• Legal Compliance: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As a global brand serving fashion lovers worldwide, your information may be processed in countries outside your residence. We ensure all data transfers comply with applicable privacy laws and maintain the same level of protection described in this policy.

5. Data Storage and Security

We implement industry-standard security measures to protect your information:

• Encryption: Advanced encryption technology for all sensitive data
• Secure Storage: Your financial information is never stored on our servers
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Monitoring: Continuous security assessments and updates

While we take all reasonable precautions, no online transmission is completely secure. We encourage you to use strong passwords and protect your login information.

6. Your Rights and Choices

You have control over your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information, subject to legal requirements
• Marketing Preferences: Opt-out of marketing communications at any time
• Account Management: Update your preferences through your account settings
• Data Portability: Request transfer of your data to another service

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Required for site functionality and secure checkout
• Analytical Cookies: Help us understand how you use our site
• Marketing Cookies: Used to show you relevant fashion content and offers
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through your browser. Note that disabling certain cookies may affect site functionality.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

9. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Order information is typically retained for 7 years for tax and accounting purposes.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new effective date.

11. Contact Us